Field studies of psychologically targeted ads face threats to internal validity
Author:
Publisher
Proceedings of the National Academy of Sciences
Subject
Multidisciplinary
Reference5 articles.
1. Psychological targeting as an effective approach to digital mass persuasion
2. Gordon BR Zettelmeyer F Bhargava N Chapsky D (2016) A comparison of approaches to advertising measurement: Evidence from big field experiments at Facebook. Whitepaper. Available at https://www.kellogg.northwestern.edu/faculty/gordon_b/files/kellogg_fb_whitepaper.pdf. Accessed May 7, 2018.
3. Ghost ads: Improving the economics of measuring online ad effectiveness;Johnson;J Mark Res,2017
4. Facebook (2018) Conversion Lift. Available at https://www.facebook.com/business/a/conversion-lift. Accessed May 7, 2018.
5. Facebook (2018) Split testing. Available at https://www.facebook.com/business/measurement/split-testing. Accessed May 7, 2018.
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