The strategy of increasing competitiveness as a factor of influence on ensuring the economic security of the organization

Abstract

The article considers the requirements for the provision of modern competitive services and determines the direct impact of competitiveness on the economic security of the organization. Ensuring economic security within the framework of increasing competitiveness requires adjustment for optimal functioning and development of investment capacity, that is, a system of diagnostics and analysis, response to actual and potential changes in the external and internal environment, ensuring a stable level of competitiveness. Each enterprise faces various risks and threats throughout its life cycle, which negatively affect economic security within the framework of increasing the effectiveness of competitiveness. The enterprise’s competitiveness is the key to profitability, survival, and adaptation to various challenges, risks, and threats, which requires adaptation to the dynamism and demandingness of consumers regarding products and services. Increasing the competitiveness of a business entity in the conditions of an unstable external environment is relevant. Therefore, a general approach to developing a strategy for increasing competitiveness is considered, where stability and customer orientation are defined as significant competitive advantages. The implementation of this strategy will contribute to the further strengthening of the organization’s economic security. Customer orientation is a critical competence in achieving sustainable development of the enterprise. Implementing such a strategy ensures a constant strengthening of economic security, improvement of image and reputation, expansion of the client base, and increased competitiveness. The article aims to define and substantiate the directions and priorities of Ukraine’s post-war economic development. The development strategy’s elements are proposed, considering external and internal factors of competitiveness. The importance of finding innovative approaches to managing subjects of economic relations in post-war conditions is proven. The priorities of achieving sustainable functioning of the economy based on a closed production cycle and achieving sustainable development goals have been determined. The client-oriented strategy that considers globalization challenges focuses on overcoming structural disparities and develops innovative projects within the domestic resource base is competitive. The study results have value in the post-war reconstruction of Ukraine’s economy. Keywords: competitiveness, economic security, clients, risks, post-war development, strategy for increasing competitiveness, agricultural sector.