ASPECTS OF BUSINESS SOCIAL RESPONSIBILITY IN THE SYSTEM OF PUBLIC POLICY OF THE COUNTRY SUSTAINABLE DEVELOPMENT

Abstract

The article summarizes the reasons for the weak social responsibility of business entities and the consequences of further non-interference of the state in solving this problem. The sequence of stages of realization of the state policy of activization of social responsibility of business in Ukraine is substantiated. The strategic principles of the policy of strengthening the social responsibility of entrepreneurship in Ukraine are determined. The strategic priorities of the state policy of sustainable development in the context of strengthening the social responsibility of entrepreneurship are specified. Measures are proposed that will help eliminate obstacles to the intensification of social responsibility of entrepreneurship in Ukraine and its regions and ensure sustainable development of the country. It is determined that the improvement of the system of regulation of social responsibility of entrepreneurship in Ukraine requires ensuring the planning and programmability of state policy in this area, as well as the adoption of regulations to determine the main provisions, strategic guidelines, norms and principles of state policy of sustainable development. The interdependence of social responsibility of entrepreneurship with the development of the national economy, including important parameters of social security, determines the need to justify the strategy and to develop and implement measures of the relevant target program of sustainable development. It is substantiated that in order to achieve the strategic goal of the state policy of sustainable development, it is necessary to implement priority operational goals in such areas as: improving the system of protection of workers' rights and ensuring compliance with labor legislation; strengthening the social responsibility of entrepreneurship to society; improving relations between business and the consumer sector; increasing the role of business representatives in environmental protection; ensuring a high level of social responsibility of business entities to competitors and contractors. Keywords: social responsibility of business; sustainable development of the country; public policy; operational goals; development strategy.