Trends in the development of HR technologies in the context of the development of the digital economy and society

Abstract

The rapid development of digital technologies, caused by modern challenges, leads to radical changes in the main spheres of society's life, including the work process. Society spends most of its life at work, so many scientists and researchers are looking for ways to increase labor productivity by possibly minimizing labor costs. By implementing digital technologies in personnel management, a large part of managers wants to get the maximum increase in labor productivity, which will ensure an increase in the competitiveness of enterprises. However, comparing the costs of implementing digital technologies with and without personnel management, they conclude that such investments need to be more proficient. Despite the costly investment in digital technology, today's challenges force leaders to digitally transform HR to ensure they can compete among the rest. The purpose of writing the article is to research trends in the development of HR technologies in the context of the development of the digital economy and society. The study of the main trends in the development of HR technologies in the conditions of the digital economy and society was carried out, which would allow a comprehensive classification of modern information technologies used in personnel management. The classification of modern information technologies in HR management is disclosed: Internet and Cloud technologies, Big Data analysis, artificial intelligence, and specialized software. It has been proven that for enterprises, there is a wide range of information technologies in the field of HR management, which allows you to choose the products you need for the program; this will increase the productivity of employees and ensure the competitiveness of economic entities. It is proposed that the organization create its information systems for personnel management based on the primary analysis of Big Data, which will ensure appropriate integration with existing processes. It was determined that using chatbots is promising for most enterprises, allowing customers to evaluate their service or provide feedback. Keywords: HR technologies in personnel management, information and cloud technologies, Big Data analysis, artificial intelligence, chat bots.