Strategic determinants of international economic activity development in the context of digitization

Abstract

Due to the rapid development of digital technologies, the international economic sphere is facing significant changes and challenges. Digital innovations are permeating all aspects of business, from management to marketing, from logistics to customer communication. One of the key determinants of this process is constant technological progress, which stimulates the adoption of new tools and strategies. Enterprises operating in the international market are compelled to adapt to this new environment by improving their processes, optimizing production, and enhancing efficiency. Digital technologies enable the automation of many processes, making businesses more flexible and competitive. However, along with the advantages of digitization come new challenges. Cybersecurity becomes increasingly relevant as companies must protect their data from cyber attacks and information leaks. Regulatory issues are also becoming more complex, as the legal environment does not always keep pace with the speed of technological development. Moreover, ethical questions arise regarding the use of personal data and the impact of technologies on society. The article highlights the main strategic determinants and drivers that contribute to the development of international economic activity in the context of digitization. It synthesizes a range of factors and forces that encourage the adoption and integration of digital technologies and practices across various sectors of the global economy. It is demonstrated that the driving forces of digitization in international economic activity are interconnected and reinforce each other, while technological progress shapes a new paradigm of consumer behavior and expectations, stimulating demand for further technological innovations. The main problems and challenges faced by enterprises in the global market in the context of digitization are analyzed and summarized. In the digital age, it is important to have an open mind and be prepared for constant change. Enterprises that successfully integrate digital technologies into their strategy can gain a significant competitive advantage in the international market. However, this requires continuous improvement and readiness for innovation. Keywords: digitization, digital economy, globalization, organizational and economic support, international economic activity.