Abstract
It was established that the construction industry is one of the most important industries of industrial production, which depends on the efficiency of the entire economic system in the country, its sustainable development, and, therefore, a powerful source of man-made load on the environment. The purpose of the work is to determine the role of greening production as one of the strategic vectors of the construction industry development of Ukraine in the post-war period. It is substantiated that the main signs of production greening are saving energy, changing energy sources to ecologically "clean" ones, and saving resources. The main environmental threats with an increase in the production of the construction industry have been identified, which also require the implementation of certain innovative measures, namely: the transfer of enterprises of the construction industry, in particular, enterprises producing building materials, from the economic aspect of activity to the ecological and economic one; reconstruction of individual technological lines; development of a legal framework that would regulate and control the choice of the technological mode of waste incineration; conducting biochemical soil monitoring in the 30-50 km zone of cement enterprises; implementation of measures for comprehensive greening of the construction industry, aimed at reducing the negative impact on the environment. It is proven that the effectiveness of greening depends on its management system, which promotes and ensures the ecological orientation of restructuring organizational forms and methods of management (organizational management, management functions and economic mechanism). The effectiveness of environmentalization of the management system, which involves ecologically oriented structural restructuring of organizational forms and management methods (organizational management structures, management functions and its economic mechanism), has been proven. The need to consider the environmental factor in the implementation of forecasting and production planning processes, its organization, material and technical support, investment processes, marketing activities, pricing and labor stimulation is substantiated.
Keywords: environmentalization, production, construction industry, innovative technologies, strategic development, sustainable development.
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