Rural tourism management from an entrepreneurial approach and its impact on local development

Abstract

Tourism has the capacity to diversify the economy due to its transformative nature, mainly through the practice of various tourism modalities. In the case of rural communities, strategies can be implemented to expand productive capacities and competencies, if they are managed as a complement to traditional economic activities, and keeping in mind that a fundamental element in the matrix of territorial economic development is the business segment. Therefore, the objective of this article was to determine the management capacity of rural tourism through the business fabric of a rural setting. Scientific observation and documentary analysis were used as methods, which allowed determining the different factors that lead to the integration of tourist activity as a factor of local development in the Cuban municipality. In addition, the main elements that favor or limit the management of Cuban rural areas for tourism purposes were analyzed, based on work experiences in Avilanian municipalities. The conclusion was reached that tourism activity is a feasible opportunity, its management leads to the implementation of actions that articulate and stimulate the activation of rural heritage, in correspondence with the demands of the tourism market, where the actors involved carry out the business framework that conditions the gradual development of tourism based on the characteristics of each territory.