Improving the Security and Reliability of a Quality Marketing Information System: A Priority Prerequisite for Good Strategic Management of a Successful Entrepreneurial Project

Abstract

Thanks to the security policy of the marketing information system which includes physical, administrative and logical safeguards, organizations are today able to design marketing and sales strategies that enable them to effectively respond and satisfy their customers' needs and expectations in a timely and cost effective manner and this by protecting the relevant information and data circulating in the said information system against any attempt at attack or malicious intrusion which seeks only to harm its reliability, confidentiality, integrity, availability and credibility. Indeed with this security policy we arrive easily to identify each discrepancy observed in the behavior of persons accessing this marketing information system as well as each mismatch between the service provided to users and the service expected by them, a context that pushes this security system to generate automatically some countermeasures such as encryption, decryption, hashing, electronic signature, intrusion detection and prevention and certification.