Bibliometric analysis of the main applications of digital technologies to business management

Abstract

In today's digital age, information technologies have revolutionized how companies manage their business operations and strategies. The application of these technologies in business management has demonstrated significant impacts in various sectors. The main objective was to analyze the scientific production related to the main applications of digital technologies to business management. The research paradigm was mixed through developing a bibliometric study and a thematic analysis of relevant sources. The SCOPUS database was used during the period 2000 – 2024. A total of 85 investigations were obtained. The behavior of investigations behaved heterogeneously while starting in 2019; it experienced notable growth with a maximum peak in 2023 of 24 investigations. The thematic analysis corroborated the importance of digital transformation for business management and the critical role played by the designed introduction of digital technologies. The findings allow us to affirm that it is a heterogeneous field, influenced by various disciplines and in the process of consolidation, due to the range of potentialities it offers