The integration of CSR within communication as a strategic factor of competitiveness: Bibliometric analysis-Reference-Cited by-同舟云学术

The integration of CSR within communication as a strategic factor of competitiveness: Bibliometric analysis

Published:2022-06-30 Issue:03 Volume:2 Page:55-73
ISSN:
Container-title:Scientia et Praxis
language:es
Short-container-title:SetP

Author:

Alarcón-Sánchez Karla María^ORCID,Soriano-Sandoval José Luis^ORCID

Abstract

Objective. This document presents the development of the world scientific production of CSR and Corporate Communication. Methodology: Through a bibliometric analysis, using the Scopus platform and the VOSviewer software as a database for the development of networks between authors and publications. Findings: in the last 20 years, CSR and CC are considered relevant variables within the field of strategic management. Originality.The original of the study is the valuable relationship between both variables for the generation of competitive advantage. The study focuse of the study evolves to the analysis of mediating variables and/or micro variables.

Publisher

Academia Mexicana de Investigacion y Docencia en Innovacion S.C. (AMIDI S.C.)

Reference36 articles.

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