Abstract
Abstract: The conventional narrative of the conversion of Scandinavia to Christianity depicts a top-down, mass conversion carried out by the monarchs of Scandinavian kingdoms. This paper adds to these analyses the preexisting economic relationship between trade towns of Latin Christendom with Scandinavia and the Baltic and credits this trade for carrying ideas and cultural norms to the region, as well as for establishing trade routes along which missionaries would follow in the footsteps of these merchants. It traces the establishment of official bishoprics and sees of the Latin Church in Scandinavian and Baltic trade towns as well as the adoption of distinctly European forms of social organization. It also lends agency to the people of Scandinavia themselves, adding to the narrative their understudied role in the process by crediting their chieftains with willfully and strategically importing Christianity for their own gain rather than depicting them as passive agents with change foisted upon them from the outside. The primary sources bear out not an immediate change, but a gradual one, carried out not by armies and kings, but by merchants and trades-men, clergy and chieftains in their daily interactions, which built up social networks, compiled social trust, and contagiously spread cultural norms.