Abstract
Abstract: Like mainstream children's literature, vegan picturebooks teach children fundamental cultural messaging about food, what (or whom) to eat or not to eat. In doing so, many of these books use some iteration of animals as "friends, not food" to recalibrate the human-animal relationship. Such framing of animals as "friends" or "food" is integral to telling the truth about animal use and consumption by humans, but it can also be problematic because it risks reducing ethical veganism to a dietary practice alone, rather than a holistic philosophy and praxis of animal empowerment. To expose the realities of animal consumption, moreover, some vegan picturebooks include graphic depictions of cruelty to animals, which may not be age-appropriate for younger readers. Informed by critical animal studies (CAS) and vegan studies, this paper analyzes two discursive strategies found in popular vegan picturebooks: encouraging empathy through interspecies similarities ("friends") and foregrounding the impact of what we eat on humans, animals, and the environment ("food"). Vegan picturebooks are selected from recommended lists on vegan blogs, and their popularity is qualitatively analyzed based on reader feedback in online customer reviews. The conclusion reflects on the broader influence of vegan picturebooks on younger readers, provides more context for their focus on animals as food, and considers whether a gentler message of interspecies compassion and an aspirational, rather than identity-based, veganism might be more persuasive in spreading veganism, given its potential to reach vegan allies and other non-vegans.