KEY FACTORS OF THE QUALITY MANAGEMENT SYSTEM IN ENSURING THE INTERNATIONAL COMPETITIVENESS OF THE ENTERPRISE

Abstract

The article studies the key factors of the quality management system in ensuring the international competitiveness of enterprise. It is revealed that the development of enterprise strategy, determination of its strategic goals and key factors of advantages should be carried out by employees of the enterprise familiar with the features, advantages and disadvantages of this enterprise, knowledge of the market and industry in which the enterprise operates. Each industry and each enterprise will be characterized by its own composition of key factors of the advantages of the quality management system. Four groups of key factors of the quality management system in ensuring the international competitiveness of enterprise have been identified: factors of scientific and technical advantages, which are key for the functioning and development of enterprises of high-tech industries and are based on achieving high efficiency of production organization; factors of organizational and managerial advantages of the quality management system, containing factors that are able to ensure high quality management of both production processes and, in general, high quality management of processes and functioning of the enterprise; factors of marketing advantages of the quality management system, which directly reflect those marketing components that ensure the competitiveness of activities and products of the enterprise, including in international economic markets; The factors of advantages of having knowledge and experience of the quality management system, which determine the overall accumulation of knowledge of intellectual human capital and the experience of the enterprise and its employees in the market, are the basis of the competitive potential of the enterprise and ensure the growth of competitiveness of the enterprise both in the domestic market and in the implementation of international economic activity. It is determined that in order to apply the key factors of the quality management system as the basis for competitiveness of enterprise, it is necessary to organize work and focus simultaneously on two components: management of processes of work organization and introduction of changes, as well as on management of personnel and employees.