Expectations, opportunities, and awareness: A case for combining i- and s-frame interventions

Author:

Newell Ben R.ORCID,Vigouroux Samuel,Greenwell Harry

Abstract

Abstract We argue that: (1) disappointment in the effectiveness of i-frame interventions depends on realistic expectations about how they could work; (2) opportunities for system reform are rare, and i-frame interventions can lay important groundwork; (3) Chater & Loewenstein's evidence that i-frame interventions detract from s-frame approaches is limited; and (4) nonetheless, behavioural scientists should consider what more they can contribute to systemic reforms.

Publisher

Cambridge University Press (CUP)

Subject

Behavioral Neuroscience,Physiology,Neuropsychology and Physiological Psychology

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