The Statistical Analysis of Misreporting on Sensitive Survey Questions

Abstract

What explains why some survey respondents answer truthfully to a sensitive survey question, while others do not? This question is central to our understanding of a wide variety of attitudes, beliefs, and behaviors, but has remained difficult to investigate empirically due to the inherent problem of distinguishing those who are telling the truth from those who are misreporting. This article proposes a solution to this problem. It develops a method to model, within a multivariate regression context, whether survey respondents provide one response to a sensitive item in a list experiment, but answer otherwise when asked to reveal that belief openly in response to a direct question. As an empirical application, the method is applied to an original large-scale list experiment to investigate whether those on the ideological left are more likely to misreport their responses to questions about prejudice than those on the right. The method is implemented for researchers as open-source software.