Ten Years of Learning on How Online Advertising Builds Brands-Reference-Cited by-同舟云学术

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Ten Years of Learning on How Online Advertising Builds Brands

Published:2005-12-29 Issue:02 Volume:45 Page:255
ISSN:0021-8499
Container-title:Journal of Advertising Research
language:en
Short-container-title:J Adv Res

Author:

HOLLIS NIGEL

Publisher

WARC Limited

Subject

Marketing,Communication

Cited by 67 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Honest Information Sharing in Social Commerce Based on Ethical Perceptions;Journal of Computer Information Systems;2023-09-15

2. Elucidating the impact of cognitive and behavioral responses to web banner-ad frequency;Journal of Marketing Communications;2023-07-25

3. It’s All about Timing: Captive Targeting through Mobile Ads;Journal of Advertising;2023-06-08

4. The Stories You Tell: Crafting Managerially Relevant Articles Based on Qualitative Research;Journal of Advertising Research;2023-05-05

5. Relationship (breakup) reminders drive online advertising effectiveness;Psychology & Marketing;2023-02-02

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