Characterization, typification and holistic consumer perception of welfare in laying poultry in Brazil: a machine learning approach

Abstract

Abstract The intensification of production systems raises concerns about animal welfare. In egg production, the use of cages is the main reason for discussion. The current transition from the production system to cage-free systems raises questions about consumer perception. The objective of this study was to typify, characterize and differentiate the profile of Brazilian consumers regarding animal welfare in laying poultry. For this, a questionnaire with 28 questions, addressing questions about sociodemographic indicators (SOC), eating habits (HAB), knowledge about the production chain (CON), general perception of animal welfare in egg production (HPW) and about eggs with an animal welfare guarantee (PEAWG) was answered by 1415 consumers. Machine learning techniques were applied to characterize; typify and holistic perception. Three groups of consumers were defined: interested, emerging and indifferent. All indicators under study showed discriminatory power (P < 0.001). The indicators that showed the greatest importance for the classification of the three profiles were HPW < EHAB < COM < PEAWG < SOC. The results indicate the potential of interested and emerging groups to become consumers of cage-free eggs and also indicate the need to inform the population about animal welfare in egg production. The results reinforce the need to create specific public policies for the production chain, in order to value egg production and reaffirm interest in the area, especially in specific niches such as production in cage-free systems.