Community and commodity in French Ontario

Abstract

Linguistic minority movements have long adopted dominant discourses linking language and community. Analysis of two sites of discursive production in francophone Canada (literacy centers and a call center workplace in Ontario) shows that current socioeconomic changes challenge those discourses. Language and community are uncoupled and redefined as commodities with exchange value in the globalized market for services and information. “Community” serves mainly to legitimize struggles for privileged access to newly commodified linguistic and cultural resources.