Author:
Banu Rahela,Sussex Roland
Abstract
A survey of hybridization in proper names and commercial signs. CODE-SWITCHING is commonly seen as more typical of the spoken language. But there are some areas of language use, including business names (e.g. restaurants), where foreign proper names, common nouns and sometimes whole phrases are imported into the written language too. These constitute a more stable variety of code-switching than the spontaneous and more unpredictable code-switching in the spoken language.
Publisher
Cambridge University Press (CUP)
Subject
Linguistics and Language,Language and Linguistics
Cited by
4 articles.
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