Telling the Tale: Black Women Politicians and Their Use of Experiential Rhetoric

Abstract

AbstractStereotypical assumptions about minority candidates serving those who identify most closely with their own identity have led to heightened scrutiny of women and Black candidates’ language. Using race-gendered language on the campaign trail can undermine a candidate’s viability, as skepticism of racial and gendered language is rooted in the belief that minority candidates may be “too narrow” in their concerns. Against this backdrop, this article explores the campaign rhetoric of three mayors: Keisha Lance Bottoms of Atlanta, Lori Lightfoot of Chicago, and Muriel Bowser of Washington, DC. Analyzing 62 mayoral debates using NVivo, I find that Black women candidates leverage their lived experiences, rooted in their racial and gendered identity, more than their race and gendered counterparts when advocating for their policy preferences. This work produces key insights into identity and campaign rhetoric utilized by Black women politicians.