Globalization, Universalism, and Cultural Form

Abstract

When we think of the globalization of culture, we tend to think of the consumption of cultural goods produced in the West and the effects of these goods on the values and practices of non-Western consumers. The literature on the globalization of culture also tends to focus on how Western markets for non-Western cultural goods affect patterns of cultural production in the non-Western world.1Naturally, this focus on markets tends to draw our theoretical interest toward questions of capitalism. However, when we look at societies without a history of capitalism, new questions come to light. That men wear Western-style suits in both Uzbekistan and Italy, that orchestras use polyphony in both Kazakhstan and Austria, and thatKing Learis popular in both Turkmenistan and England cannot be explained by the dynamics of capitalism.