The Lives and Afterlives of a Soviet Misfit: Volodymyr Ivasiuk, the Emotional Crisis of Late Socialism and the Anti-Soviet Turn in Ukrainian Popular Culture

Abstract

This article examines how Soviet Ukrainian cultural artefacts acquired anti-Soviet meanings between the 1970s and the 1990s. It explores the life and posthumous commemoration of the pop composer Volodymyr Ivasiuk through the prism of the history of emotion. Although Ivasiuk promoted his Ukrainian-language music on Soviet radio and television in the 1970s, he turned into a symbol of Ukrainian resistance to Soviet rule after his premature death. The article frames this anti-Soviet turn in Ukrainian popular culture as a rebellion against state-sponsored emotional norms. In contrast to the more widely studied nonconformist circles, Ivasiuk's life and afterlives illuminate the experiences of misfits who tried but failed to find happiness and self-fulfilment within the boundaries of mainstream Soviet society. For a brief moment in the late 1980s, memories of Ivasiuk fuelled new visions of Ukrainian identity which underpinned attempts to push the limits of permissible emotional expression in the Soviet Union.