Bringing “The Plant” to Life: Imagining Community Revitalization in the Neoliberal Era

Abstract

On August 27, 1992, the General Motors (GM) auto plant in Van Nuys closed after a half-century serving the Northeast San Fernando Valley. Its closure undercut the livelihoods of auto workers like Raymond Álvarez and his father Ramón. Today, the father and son duo look at “The Plant,” an outdoor shopping mall, and wonder whether the In-N-Out fast-food restaurant or T-Mobile store marks where they once stood on the assembly line. The departure of the GM plant and other long-standing manufacturing firms propelled the area into economic distress as Los Angeles was reeling from another crisis, the 1992 Uprising. In the wake of these events, elected officials clamored to revitalize the city. Six years later, “revitalization” came in the form of the shopping center, The Plant. By tracing the historical trajectory of one shuttered auto plant, from factory to shopping mall, this article demonstrates how neoliberal ideology gained legitimacy over the last several decades.