Representations of Latinos in a Democratic Party Campaign in the United States: Identity Ownership, Narratives, and Values

Author:

Larrosa-Fuentes Juan S.ORCID

Abstract

AbstractIn the 2016 United States presidential election, candidates Trump and Clinton embraced the demands of certain social groups and in this way, politically and symbolically, chose to “own” the social identities of these groups. Trump decided to attack the Latino community, while Clinton positioned herself as an advocate for this community. This article presents the results of a social narrative analysis of the values that Clinton and her team used to reach out to Latino communities during the 2016 election. The Spanish-language messages produced by the Democratic campaign compose the sample, which includes blog posts, Facebook posts, tweets, and television ads. Clinton’s campaign produced narratives about who the “good Latinos” are and, consequently, the “good immigrants” while at the same time promoting values such as globalism, cosmopolitanism, and multiculturalism. Paradoxically, these narratives and values failed to portray Latinos’ diversity because they left out this community’s historical, social, and cultural complexity.

Publisher

Cambridge University Press (CUP)

Subject

Sociology and Political Science,Geography, Planning and Development,Multidisciplinary,General Arts and Humanities,History,Literature and Literary Theory,General Economics, Econometrics and Finance,Development,Anthropology,Cultural Studies,Political Science and International Relations

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