Abstract
AbstractIn the 2016 United States presidential election, candidates Trump and Clinton embraced the demands of certain social groups and in this way, politically and symbolically, chose to “own” the social identities of these groups. Trump decided to attack the Latino community, while Clinton positioned herself as an advocate for this community. This article presents the results of a social narrative analysis of the values that Clinton and her team used to reach out to Latino communities during the 2016 election. The Spanish-language messages produced by the Democratic campaign compose the sample, which includes blog posts, Facebook posts, tweets, and television ads. Clinton’s campaign produced narratives about who the “good Latinos” are and, consequently, the “good immigrants” while at the same time promoting values such as globalism, cosmopolitanism, and multiculturalism. Paradoxically, these narratives and values failed to portray Latinos’ diversity because they left out this community’s historical, social, and cultural complexity.
Publisher
Cambridge University Press (CUP)
Subject
Sociology and Political Science,Geography, Planning and Development,Multidisciplinary,General Arts and Humanities,History,Literature and Literary Theory,General Economics, Econometrics and Finance,Development,Anthropology,Cultural Studies,Political Science and International Relations
Reference45 articles.
1. #TrumpEffects: Creating Rhetorical Spaces for Latinx Political Engagement1
2. The democratic struggle for power: the 2008 Presidential campaign in the USA
3. Political Advertising in 2016: The Presidential Election as Outlier?;Fowler;The Forum,2017
4. Krogstad, Jens Manuel , and Hugo Lopez, Mark . 2016. “Hillary Clinton Won Latino Vote but Fell below 2012 Support for Obama.” Pew Research Center (blog). November 29, 2016. http://www.pewresearch.org/fact-tank/2016/11/29/hillary-clinton-wins-latino-vote-but-falls-below-2012-support-for-obama/.
5. The Monstrous Election: Horror Framing in Televised Campaign Advertisements during the 2016 Presidential Election
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献