Generativity in Culture Context: The Self, Death and Immortality as Experienced by Older American Women

Abstract

ABSTRACTTheoretical approaches to conceptualising the notion of generativity have been psychologically or psychosocially based and assume generativity to be a universal phenomenon. Because psychological issues are subsumed within a cultural context, we suggest that generativity is not a universal psychological principle but rather a cultural construct. In this paper we argue that generativity must be analysed as a product of American culture and its embeddedness in individualism. Through an analysis of ethnographically based interviews with 161 older women we illustrate how generative behaviour is inextricably tied to a constellation of American beliefs about the nature of the self, the meaning of death, and attempts to attain immortality that are informed by the ideology of individualism.