1. Adelaja A. , Nayga R.M. Jr. , and Schilling B. 1994. Returns to the Jersey Fresh Promotional Program. A Report Submitted to the Division of Markets, New Jersey Department of Agriculture, Trenton, (April).
2. In New Jersey, 88% of farmers generate less than $100,000 in sales. However, most of the state's successful direct marketing commercial farms fall in the over $100,000 range.
3. Govindasamy R. 1996b. “Direct Marketing Operations in New Jersey: The Past and the Present.” Paper presented at the 1996 Mid-Atlantic Direct Marketing Conference and Trade show, February 7-10, Fredericksburg, Virginia.
4. Govindasamy R. , Italia J. , and Liptak C. 1997. Quality of Agricultural Produce: Consumer Preferences and Perceptions. New Jersey Agricultural Experiment Station, Rutgers University, Research Report P-02137-1-97.