Author:
Glöckner Andreas,Bröder Arndt
Abstract
AbstractResearch on the processing of recognition information has focused on testing the recognition heuristic (RH). On the aggregate, the noncompensatory use of recognition information postulated by the RH was rejected in several studies, while RH could still account for a considerable proportion of choices. These results can be explained if either a) a part of the subjects used RH or b) nobody used it but its choice predictions were accidentally in line with predictions of the strategy used. In the current study, which exemplifies a new approach to model testing, we determined individuals’ decision strategies based on a maximum-likelihood classification method, taking into account choices, response times and confidence ratings simultaneously. Unlike most previous studies of the RH, our study tested the RH under conditions in which we provided information about cue values of unrecognized objects (which we argue is fairly common and thus of some interest). For 77.5% of the subjects, overall behavior was best explained by a compensatory parallel constraint satisfaction (PCS) strategy. The proportion of subjects using an enhanced RH heuristic (RHe) was negligible (up to 7.5%); 15% of the subjects seemed to use a take the best strategy (TTB). A more-fine grained analysis of the supplemental behavioral parameters conditional on strategy use supports PCS but calls into question process assumptions for apparent users of RH, RHe, and TTB within our experimental context. Our results are consistent with previous literature highlighting the importance of individual strategy classification as compared to aggregated analyses.
Publisher
Cambridge University Press (CUP)
Subject
Economics and Econometrics,Applied Psychology,General Decision Sciences
Cited by
18 articles.
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