Intuition and affect in risk perception and decision making

Abstract

Intuition and affect have been neglected topics in the literature on human judgment and decision making for a long time. Judgmental processes involved in risk perception and decision making have traditionally been conceptualized as cognitive in nature, being based upon a rational and deliberate evaluation of the alternatives at hand. This picture started to change in the early 1980s when decision researchers looked beyond rational, deliberate, and cognitive processes and began to investigate intuitive — as opposed to deliberate — and emotional — as opposed to cognitive — aspects of decision making.