Understanding Russophone Estonian Identity Through Popular Culture: An Analysis of Hip-Hop Hit “für Oksana”

Abstract

Abstract Since emerging in the early 1990s, Estonian hip-hop has developed in line with other cultural and artistic projects in the country, reflecting attempts to foster a homogeneous society, yet ultimately cultivating one where diversity and multiculturalism prevail. As a genre where minority groups are frequently presented as “authentic,” hip-hop and its visual and performative manifestations provide a valuable platform to examine expressions of identity. To this end, several Estonian hip-hop musicians have explored aspects of being “post-Soviet” in contradistinction to official hegemonic discourses, which outright reject the Soviet past and emphasize titular ethnicity as a cornerstone of national identity. This article uses Critical Discourse Analysis (CDA) and Multi-Modal Discourse Analysis (MMDA) to examine the lyrics and accompanying video of popular hip-hop song “für Oksana” by “Nublu featuring Gameboy Tetris.” Doing so highlights how the song’s basic narrative acts as a metaphor for experiences of integration processes between ethnic Estonians and Russophones since Estonian independence. I argue that through a combination of linguistic and cultural codeswitching, “für Oksana” constitutes an expression, performance, and negotiation of Russophone Estonian identity from both insider and outsider perspectives, emphasizing the need to understand Russophone Estonians as more than simply “Russians who live in Estonia.”