Willingness to Pay for Agricultural Research and Extension Programs

Abstract

AbstractThe North Carolina Agriculture Survey was designed to estimate the willingness to pay for agricultural research and extension programs. We find that North Carolina households are willing to pay between $218 and $401 million for food production programs and between $251 and $698 million for water quality programs annually. We find evidence of divergent validity and differences in the willingness to pay estimates from the single-bound and multiple-bound data.