Structural equation model of young farmers' intention to adopt sustainable agriculture: a case study in Bangladesh

Abstract

Abstract This paper aims to assess young farmers' willingness to adopt sustainable agriculture (SA) by implementing the expanded theory of planned behavior (TPB) within the northern region of Bangladesh. The outcomes attained specified that attitudes toward SA, perceived behavior control and perceived self-identity have progressive and fundamental impacts on adoption behavior and affect farmers' intentions to adopt SA's particular production mechanism. On the other hand, the social interface view toward SA is not significantly associated with the Bangladeshi farmer's adoption intention. The results also show that interconnections between social and familial pressure are not significant for sustainable farming practice adoption intentions. However, the interconnections among the psychosocial factors have a crucial role in formulating the TPB to forecast the intentional behavior for adopting SA practices. Thus, the government should highlight the advantages of several sustainable agricultural practices and circulate more detailed information regarding SA tactics to improve the knowledge gap of smallholder farmers. Furthermore, training facilities should be extended to improve the attitude and perceived self-identity of young farmers. Moreover, the formulation of structural information sharing platforms and agricultural value chain facilities should also help shape young farmers' interpersonal behavior in adopting SA practices.