The Production and Consumption of Lawn-Tennis Shoes in Late-Victorian Britain

Abstract

AbstractThe lawn-tennis shoe was a popular, widely available commodity in late-Victorian Britain. Associated with new forms of sporting practice and consumption, this type of footwear was mass-produced in modern factories, promoted in the popular leisure press, and sold to both men and women in a variety of retail environments. This article analyzes processes of product innovation, production, and sale, and it situates the shoes within a wider context of sport, commerce, fashion, and class and gender relations. Like other late-Victorian sporting and recreational practices, lawn tennis combined material objects, physical activity, and the stylized display of gender and class ideals. Footwear was valued for symbolic and physically practical reasons. Ideas of intended use determined its design and material form. Sportswear created and communicated new masculine ideals. As lawn-tennis shoes moved from the court into everyday usage, the meanings attached to them accommodated a broader range of practices and contexts.