Evan Mawarire’s #ThisFlag as Tactical Lyric: The Role of Digital Speech in Imagining a Networked Zimbabwean Nation

Abstract

Abstract:Evan Mawarire’s poetic video “This Flag,” first posted on Facebook on April 20, 2016, mobilized an international protest movement against then-president of Zimbabwe Robert Mugabe between April and September of 2016. In the video, Mawarire built on the poetics of anti-colonial resistance and nationalization to create a rallying cry. The piece’s remediation through the hashtag channel #ThisFlag created rhetorical links between digital organizing and grounded action. This literary perspective on contemporary discussions of social media and collective identity formation shows how the poetic elements of the video enabled Mawarire’s claim to spread and motivate a grounded movement.