EXPLORING THE ROLE OF TRANSACTIVE MEMORY SYSTEMS IN TEAM DECISION-MAKING DURING IDEATION PHASE

Abstract

AbstractTeam collaboration is a critical necessity of the modern-day engineering design profession. This is no surprise given that teams typically possess more task-relevant skills and knowledge than individuals (Levine & Choi, 2004). Advancements in digital media provide new opportunities for collaboration across the design lifecycle. However, early stages of the design process still pose challenges to digitally mediated design collaboration due to greater representational abstraction and the presence of multiple modalities for design ideation. Usually, design teams spend a substantial amount of time generating a broad set of ideas that can lead them to a wide range of design solutions during the ideation phase. However, sooner or later, teams should narrow down their vision for a final solution. What factors influence team members to eliminate or select an idea? Our study is an attempt to demonstrate some examples of this challenge. By drawing on research in team cognition, particularly the concept of transactive memory system (TMS) we studied a design teams' communication and media use during the ideation phase. The goal was to see if media type and communication modes can predict a team's decisions on selecting and eliminating ideas.