The Curse of Good Intentions: Why Anticorruption Messaging Can Encourage Bribery

Author:

CHEESEMAN NICORCID,PEIFFER CARYNORCID

Abstract

Awareness-raising messages feature prominently in most anticorruption strategies. Yet, there has been limited systematic research into their efficacy. There is growing concern that anticorruption awareness-raising efforts may be backfiring; instead of encouraging citizens to resist corruption, they may be nudging them to “go with the corrupt grain.” This study offers a first test of the effect of anticorruption messaging on ordinary people’s behavior. A household-level field experiment, conducted with a representative sample in Lagos, Nigeria, is used to test whether exposure to five different messages about (anti)corruption influence the outcome of a “bribery game.” We find that exposure to anticorruption messages largely fails to discourage the decision to bribe, and in some cases it makes individuals more willing to pay a bribe. Importantly, we also find that the effect of anticorruption messaging is conditioned by an individual’s preexisting perceptions regarding the prevalence of corruption.

Publisher

Cambridge University Press (CUP)

Subject

Political Science and International Relations,Sociology and Political Science

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