Abstract
IntroductionSocial media is increasingly being used in research, including recruitment.MethodsFor the Bayley Short Form Formative Study, which was conducted under the the National Children’s Study, traditional methods of recruitment proved to be ineffective. Therefore, digital media were identified as potential channels for recruitment.ResultsResults included successful recruitment of over 1800 infant and toddler participants to the Study.ConclusionsThis paper outlines the methods, results, and future research opportunities.
Publisher
Cambridge University Press (CUP)
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