Music video use and educational achievement: a Swedish study

Abstract

Almost since their inception film and television have employed music as background accompaniment. Despite this obvious fact, the significance of such musical accompaniment has been underestimated by most researchers (see Tagg 1979). The contemporary conjunction of video technology, communication satellites and cable-TV has created a media environment in which television featuring music videos has thrived, and in which media researchers are no longer able to ignore the synchronisation of aural and visual content. While the idea of synchronising musical and visual presentation is itself not new (see Aufderheide 1986), its realisation in the modern music video presents those seeking to describe and explain media behaviour with a new set of problems and tasks.