Normativity, power, and agency: On the chronotopic organization of orthographic conventions on social media

Abstract

Abstract This article examines Iranian social media users’ understandings of normative behavior by focusing on a new online ‘nonstandard’ orthographic norm: the ‘hekasreh’. Adopting a chronotopic approach to the study of discourse, I analyze Iranian Twitter users’ social positionings towards the ‘hekasreh’ phenomenon. I show how tweeters invoke different spatiotemporal configurations, and the normative behaviors associated with them, to argue for and/or against this new orthographic norm. Focusing on the argumentative dynamics of the invoked chronotopes, I investigate the agentive and creative ways in which power is claimed and maintained in online spaces. This study, on the one hand, provides more empirical data to highlight the significance of attending to the online-offline nexus, and on the other hand argues for a more dynamic conceptualization of the interaction between normativity, power, and agency in online communication. (Social media, Farsi/Persian orthography, sociolinguistic normativity, chronotope, power, agency)*