Hybridizing the Emerging European Corporation: Danone, Hachette, and the Divisionalization Process in France during the 1970s

Author:

Dessaux Pierre-Antoine,Mazaud Jean-Philippe

Abstract

This article addresses the issue of the uses of the multidivisional form in the French context at the end of the 1960s and the beginning of the 1970s. Comparing two case studies, Danone and Hachette, it sheds light on specific experiences in two different industries, the food and the book industry, respectively, in order to contribute to the debate over the Chandlerian paradigm. These two cases show that the implementation of the M-form in European companies can neither be reduced to the necessary diffusion of a universal structure nor to managerial fashion. At first a matter of redistributing the power between the shareholders and the management, the M-form led to hybrid organizations with characteristics heavily dependent on intensive internal negotiations. These findings emphasize the potential diversity of the implementation of the M-form and of the relations between management and shareholders. Far from being linear, company trajectories then heavily depend on partial compromises.

Publisher

Cambridge University Press (CUP)

Subject

History,Business, Management and Accounting (miscellaneous)

Reference45 articles.

1. Bonnet Pierre , interview with Pierre-Antoine Dessaux. 7 May 1998, June 1998.

2. Hachette Library, Institut Mémoire de l’Edition Contemporaine Archives, Paris.

3. Pierre Moussa Papers, Pierre Moussa Library, Fondation Nationale des Sciences Politiques, Paris.

4. “Portrait of Francis Gautier.” Hommes et commerce (April 1973), 5–7.

5. Williamson Oliver E. “Transaction Cost Economics and Organizational Theory.” Industrial and Corporate Change 2 (March–April 1993): 107–56.

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