Author:
Canayaz Mehmet I.,Gurun Umit G.
Abstract
Abstract
We study how the U.S. government’s anti-counterfeiting enforcement actions through Special 301 Reports influence U.S. businesses. We show that anti-counterfeiting enforcement in foreign countries improves U.S. firms’ sales, profitability, and valuations. Firms significantly reduce capital and research and development investments when their brands and products are protected from counterfeiting activities. Anti-counterfeiting enforcement measures also improve brand asset value, brand profitability, brand inventiveness, market penetration, and customer loyalty.
Publisher
Cambridge University Press (CUP)
Subject
Economics and Econometrics,Finance,Accounting
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