Do Female and Male Judges Assign the Same Ratings to the Same Wines? Large Sample Results

Author:

Bodington Jeff,Malfeito-Ferreira Manuel

Abstract

AbstractMuch research shows that women and men have different taste acuities and preferences. If female and male judges tend to assign different ratings to the same wines, then the gender balances of the judge panels will bias awards. Existing research supports the null hypothesis, however, that finding is based on small sample sizes. This article presents the results for a large sample; 260 wines and 1,736 wine-score observations. Subject to the strong qualification that non-gender-related variation is material, the results affirm that female and male judges do assign about the same ratings to the same wines. The expected value of the difference in their mean ratings is zero. (JEL Classifications: A10, C00, C10, C12, D12)

Publisher

Cambridge University Press (CUP)

Subject

Horticulture,General Business, Management and Accounting,Food Science

Reference8 articles.

1. Patterns of sweetness preference in red wine according to consumer characterisation

2. Wine, Women, Men, and Type II Error

3. Corbin C. (2006). Sex differences in taste preferences in humans . Unpublished literature review, Department of Psychology, Wofford College, Spartanburg, SC.

4. Influence of biological, experiential and psychological factors in wine preference segmentation

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