Author:
Malone Trey,Lusk Jayson L.
Abstract
AbstractThis study tests the prevalence of choice overload (CO) in the U.S. beer market. We reveal that even if CO exists, sellers have mechanisms to reduce CO's negative consequences. The article describes the implementation of search cost-reducing private nudges (i.e., product quality scores and prominently listed specials) sellers commonly utilize to minimize CO's negative consequences. Our results suggest that, while CO exists for some buyers, it can be eliminated by market interactions on the part of the seller. (JEL Classifications: C93, D03, Q13)
Publisher
Cambridge University Press (CUP)
Subject
Horticulture,General Business, Management and Accounting,Food Science
Cited by
15 articles.
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