ASSESSING THE FUTURE: METHODS AND CRITERIA

Abstract

AbstractAs time-to-market is getting shorter, customer needs have to be identified as early as possible in product development. Correctly applied, corporate foresight can give a glimpse into the future to anticipate such needs and thus gain a competitive advantage. A support tool to choose the appropriate method of foresight is not available yet. Thus, a literature study on foresight methods in industry is performed and a novel decision support tool is proposed which avoids high entrepreneurial risks. Based on the findings, potentials for future work are identified for different types of methods.