Am I Pretty? 10 Tips to Designing Visually Appealing Slideware Presentations

Abstract

ABSTRACTThe importance of slideware presentations at conferences remains underestimated. Although several articles in the profession focus on this topic, emphasis on aspects of design and aesthetics appears scant. Changing trends and advances in software, instructional design, and human–computer interactions demand political scientists adapt and pay greater attention to balance and harmony, learning to distinguish between design and decoration. Building on Salmond and Smith’s (2011) work, this article offers 10 tips for creating cleaner, more visually appealing, minimalist slideware presentations. In a world of smartphones and social media, audiences are accustomed to visual aids; therefore, clearly and succinctly conveying a presenter’s core argument and/or results is not only crucial but also paramount.