Great Debates: The Televised Leadership Debates of 1979

Abstract

AbstractThis article examines the structure and setting of Encounter '79, the televised debates between party leaders which took place a week prior to the 1979 federal election, and considers the possible impact of this event on individual voting behaviour and on the outcome of that election. Using data from the 1979 National Election Study to measure exposure to the debates and perceptions of their content, it is argued that much of the potential effect is limited by public exposure to other political information through television and by the tendencies of such events to reinforce existing attitudes. The direct effects, if any, are more likely to be on participation than on voting decisions.