The Effects of Elections Canada's Campaign Period Advertising

Abstract

AbstractVoter participation is widely viewed as invaluable by democratic theorists, and a large majority of members of the Canadian public believe that low turnout weakens Canadian democracy. In response to decreasing rates of turnout in federal elections, Elections Canada has run advertising campaigns during the last several election campaigns encouraging Canadians to participate by voting. Using Election Canadian Study data from 2006 and 2008, this note examines the effect of Elections Canada's advertisements upon turnout and the partisan outcome of elections. Results reveal that the ad campaigns have effects upon both factors. The ads increase turnout among segments of the population with traditionally low turnout rates and are associated with an overall decrease in the Conservative party's vote share.