Journal Publishing and Marketing in an Age of Digital Media, Open Access and Impact Factors

Abstract

AbstractWorldwide, the publishing industry has been compelled to change with digital media technology, and some traditional academic journals are struggling to adapt. This article examines the marketing and publicity actions available to the Canadian Journal of Political Science/Revue canadienne de science politique and similar flagship journals in an environment characterized by open access (OA) and impact factor (IF) metrics. It reviews the opportunities and threats presented by a movement towards publishing in ungated forums and pressure in the academic community to prioritize bibliometrics. It then looks at the experience, characteristics and comparative position of the Journal/Revue before reporting on perceptions and recommendations drawn from depth interviews with journal editors, presidents of the Canadian Political Science Association, and a university librarian, which are supplemented by suggestions from editorial board members. It concludes with proposals to address these circumstances head on, many of which are generalizable to other journals wrestling with marketing and publishing in the digital age.