Trends in the Fashion Business: Spain and Italy in Comparison, 1973–2013

Abstract

This article investigates the dynamics that characterized the top fashion industry companies in Italy and Spain in the last three decades of the twentieth century and the first thirteen years of the new millennium. The first section describes the sources and the methodology adopted. The second compares the features and transformations of the largest firms in the industry. The third focuses on these companies in 2013. The fourth discusses our findings, focusing on the impact that globalization and a possible “advantage of backwardness” had on the emergence of Italy and Spain as trendsetters.