Copyrighting the Kaiser: Publicity, Piracy, and the Right to Wilhelm II's Image

Abstract

In 1900, theEncyclopedia Britannicarequested an original, previously unpublished portrait from Kaiser Wilhelm II for its forthcoming edition. The German emperor denied the request, instead advising the British publishers to find an existing photograph on the open market. A few years later, when a Berlin-based association for hunting dogs needed a cover shot for its journal, the Kaiser gladly sat for the picture. From a twenty-first-century perspective, Wilhelm's choice seems a bizarre case of misplaced priorities: the Kaiser took care to position himself among the hounds, but left his encyclopedia image in the hands of foreign publishers. Was this gaffe an example of what Wilhelm II's grandson, Louis Ferdinand, later criticized as the Kaiser's “deficient” sense of public relations, his feeling that “the imperial family stands high above the need to worry about publicity”? In England, mused the royal heir, “publicity is taken much more seriously”—after all, as early as the 1860s, Queen Victoria had courted public support by publishing her family portraits and private diaries.