Abstract
This article analyzes the German dye business in India before 1947 as an example of expanding German-Indian commercial relationships. German dye manufacturers showed great interest in India's economic potential in the absence of discriminatory tariffs, while Indian elites were interested in non-British Western partners, which could support their struggle for industrial self-reliance. This particular alignment of interests facilitated cooperation and shows that the so-called European experience is more diverse than research has shown so far. The analysis highlights global trading networks beyond the political boundaries of formal empire and offers an alternative perspective on Indian business history, which reveals more competition between multinationals of different origins and more strategic choices available to Indians.
Publisher
Cambridge University Press (CUP)
Subject
History,Business, Management and Accounting (miscellaneous),Business and International Management
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